| Cereplast’s Bioplastic Used in New Toy Line from Green Toys |
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HAWTHORNE, Calif.--(BUSINESS WIRE)--Cereplast, Inc. (OTCBB:CERP), manufacturer of proprietary, bio-based renewable plastics, announced today that it will provide bio-based plastic resin for a new line of environmentally friendly toys from Green ToysTM, Inc. Green Toys will preview its initial product lineup at the San Francisco International Gift Fair, taking place July 28-August 1. Green Toys’ product lineup made from Cereplast bio-based plastic resin brings a safe and responsible option to the toy department for environmentally conscious parents. Cereplast resin is made from plants such as corn, wheat, potato and tapioca starches as opposed to oil. For this specific injection molding application, Cereplast is also using poly lactic acid (PLA) from NatureWorks LLC. NatureWorks® polymer is a versatile polymer made from lactic acid, derived from the fermentation of dextrose (a.k.a. glucose). NatureWorks is the world's first and only performance plastic made from 100 percent annually renewable resources. These renewable resources ensure that the cost of production remains constant while creating a material that is phthalate-free, latex-free, asbestos-free, gluten-free and does not contain any heavy metals. It is also compostable under controlled conditions resulting in a safe and environmentally friendly plastic material for a variety of applications including children’s toys. “The wide range of applications for Cereplast resin continues to grow and Green Toys is proving yet again that bio-based plastic is just beginning to realize its market potential,” said Frederic Scheer, chairman and CEO, Cereplast. “Cereplast offers a simple and responsible solution for companies looking to reduce their reliance on petroleum-based plastic products as part of their environmental initiatives.” Green Toys’ initial products will be available in retail stores starting in the fall 2007, and will include the Green Toys™ Tea Set, Green Toys™ Indoor Gardening Kit, Green Toys™ Cookware and Dinning Set and the Green Toys™ Sand Play Set. “We’ve been involved in creating fun and innovative toys for years, but with Green Toys Inc. we feel that we’re doing more than providing children with entertainment. We’re also offering a real alternative for consumers looking for earth-friendly toys,” said Robert von Goeben, co-founder of Green Toys. “Our products are a blast for kids, important to parents, and good for the earth. What could be more fun than that?” Bookmark this page!      |
| Source: | businesswire.com |
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