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NatureFlex™ & Robbie Manufacturing Receive Gold Awards

March 30, 2009, ATLANTA, GA – The Flexible Packaging Association recently announced the winners of its 2009 Flexible Packaging Achievement Awards.  Award recipients include Robbie Manufacturing, a Kansas-based packaging solutions provider, who produced an innovative, environmentally conscious package utilizing NatureFlex™ NVS.

NatureFlex™ NVS is a transparent, sustainable and biodegradable film manufactured by Innovia Films headquartered in the UK.  The Flexible Packaging Association honored Robbie Manufacturing with two awards for the package including a Gold Award for Packaging Excellence and another Gold Award for Sustainability and Environmental Achievement.

The package, called the “Hot N Handy® Bio-Pouch”, is a specially designed food service sandwich wrap adopted throughout the U.S.  The sustainable structure is used for freshly prepared sandwiches and replaces rigid polystyrene containers typically available at delis, convenience stores and other locations.  The Bio-Pouch is flexograpically surface-printed with a random four-color repeat graphic highlighting its biodegradable credentials.

Tara Downing, Product Manager at Robbie Manufacturing says, “The Hot N Handy Bio-Pouch is the best sustainable solution on the market for freshly prepared sandwiches.  Not only does it provide added convenience for consumers such as improved sandwich freshness and resealable adhesive strip closure, but it also represents a true innovation in environmentally-friendly packaging.  Compared to rigid polystyrene containers, the product uses 92 percent less crude oil, reduces CO2 emissions by 56 percent and reduces packaging material waste by weight by 75 percent.”

About 4 million pounds of garbage is produced by the preparation and delivery of 163 million deli sandwiches into the hands of consumers.

The Bio-Pouch has a built-in gusset which allows for various sizes of sandwiches to fit into one pouch, thus eliminating the need to stock multiple SKUs for each sandwich. 

NatureFlex™ is produced from renewable wood pulp sourced from managed plantations which either have or are actively working towards Forest Stewardship Council (FSC) certification.  The product is also compostable and certified under ASTM D6400 to compost within six weeks.

The accolades at the 2009 FPA Awards follow several other major industry awards for NatureFlex™ including the 2008 DuPont Sustainable Packaging Award and two Gold Awards for Sustainable Packaging Innovation and Leadership from the Packaging Association of Canada.

Roslyn Smith, Sales & Marketing Manager, Americas stated, “Innovia Films congratulates Robbie Manufacturing for these prestigious awards.  They are truly an innovative company whose commitment to the environment and creative approach has enabled them to provide a packaging solution which offers a distinct competitive advantage to their customers.”

About Innovia Films Ltd.

Innovia Films Ltd. is a major producer of Biaxially Oriented Polypropylene (BOPP) and cellulose (Cellophane™) films with production sites in the U.K. (based at Wigton in Cumbria), USA, Belgium and Australia.  The company holds a leading global position in the markets for labels and security films, coated packaging, overwrap and sustainable, biodegradable, compostable films under the brand-name NatureFlex™, employing some 1,400 people worldwide (900 staff are based at Wigton in Cumbria). www.innoviafilms.com

Source: Press release




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